👏AWANA Overview

Web3 + Real-World Behaviors (RWB)

Web2 platforms like Google, Amazon, Uber, and Facebook have successfully monetized user data and attention derived from real-world behaviors, creating super platforms valued at over $10 trillion. In this model, users freely provide their data, which fuels revenue generation through ads and other services.

With the rise of Web3, a new paradigm emerges—real-world behaviors can now be tokenized, granting users control over their data and the ability to directly benefit from their contributions. This shift enables the creation of decentralized ecosystems, where over 2 billion users can participate in a scalable economy and truly own and monetize their attention.

AWANA: Tokenizing Real-World Behaviors

AWANA is a Web3 platform focused on the monetization of attention assets, starting with users' daily commutes. By leveraging location-based data, such as commuting routes and destination insights, AWANA enables users to turn everyday activities into tokenized, monetizable assets.

As AWANA grows, its scope will extend beyond commuting, offering users opportunities to earn from a broader range of real-world behaviors. This approach empowers users to control the value generated by their actions, transforming time, attention, and energy into tangible rewards.

From Commuting to Broader User Activities

AWANA monetizes commuting through location and destination-related data, allowing users to contribute valuable commercial insights and participate in decentralized marketing. This system connects consumption scenarios and rewards users based on their commuting activities.

For example, users can add business information along their routes, which is then validated via governance token voting. Once verified, users receive decentralized marketing credentials (such as merchant NFTs), enabling participation in various marketing activities and promotions.

As AWANA evolves, it will expand beyond commuting to include additional user activities related to location, time, and personal preferences. This broader model opens up more monetization opportunities for users and promotes decentralized value flow.

A Scalable Ecosystem for the Future

AWANA aims to integrate real-world behaviors into a decentralized, scalable ecosystem where users have full control over their data and can directly benefit from its commercial potential. By utilizing location-based insights and user behaviors, AWANA builds a model that can scale globally, offering businesses new ways to engage with consumers while providing ongoing rewards for users based on their everyday actions.